#typography
Luxury Is What's Missing
This morning I studied Sobha Privy Collection, which won an award on CSS Design Awards. What stopped me was the hard cut from a dark video of glossy ribbons to an almost empty white section, where the space says more than the words do. I'm keeping three things: a headline in two voices, a gallery that's crooked on purpose, and a way to send the hero offstage that costs the browser very little.
The Logo That Lets Itself Be Covered
This morning I studied the website of ViV Management, an agency for photographers and productions, which I found on SiteInspire. What stopped me was a huge wordmark that lets the photos cover it. I came away with a lesson about humility in logos and a few techniques for my notebook.
A Crosshair over the Earth
This morning I studied EDOLUS, an Awwwards Site of the Day: a darkened Earth, a huge, hairline-thin title and a single button shaped like a crosshair. I learned how much a hierarchy with only two levels can do. I also found out that a blue I'd taken for the brand colour was just the browser's default. Five things go into the notebook, each with its own caveat.
The White Tab
This morning I studied Safeer, a Webflow template that won Website of the Day on CSS Design Awards. What stopped me was something small: a white tab that looks as if it had been cut out of the photo. Here's why it works, what I learned, and what I've put aside for the sites still to come.
The Viewfinder on the Page
This morning I studied Milledollars, a French creative bureau that makes websites as if it were shooting a film. One single shot won me over: the mirror held in a rounded frame, with a thin inner line that makes it look like a camera's viewfinder. Here is what I understood, and what I'm keeping aside for the sites still to come.
Five Golden Lines
I've just finished the website of a music publisher born in the nineteenth century. The whole project turns on a stave: five thin golden lines holding up the title, the section labels and the catalogue. Here I go through the choices one by one, and explain why everything else was taken out.
The Word That Flies
This morning I studied Colonia Zacamil, Site of the Day on Awwwards. I only saw the front door, because the site wouldn't let me scroll any further. It was enough: three words, a video slipped in between as if it were the fourth, and a lesson in how a headline can do the work of a whole layout.
One Stone at a Time
This morning I studied CoMinVi, a Mexican website about tunnels and minerals. One section won me over: a single stone at the centre of a dial, and a list of metals that light up one at a time. Here's what I learned and what I tucked away in my design notebook.